The remaining shareholders of your company will own the other 72%. For example, if you own 28% of your company's shares, you will own 28% of the Spin-Off's shares. You retain an equal percentage of the spin-off as you own of your own company. For example, creating an American and European marque and only selling the American Marque vehicles in America and the European Marque vehicles in Europe will prevent cross-ocean shipping and allow variance in the models' ratings and specs.Ī Spin-Off will make the selected marque an independent company. For both of these situations, you can use marques to shape production and shipping on a regional level. With this setup, you can maximize the benefits you get from the marque's image ratings.Īnother situation where Marques can be helpful is if you want to separate brands by region or if you want your marque's production to be limited to factories they own. Marques solve this issue by using a specific brand for your luxury cars, a specific brand for your economy cars, and a specific brand for your sports cars. Every time you make a fuel economy car, it will pull down your racing image, which will hurt your sports car sales. Every time you make an economy car, it will offset any luxury image gains you make from your luxury designs. What do we mean by that? Let's say you operate with only one brand, your parent company. So they do not negatively impact the image ratings of the brand. There are many reasons to start a marque, but in general, it's to separate different categories of vehicles. Marques have their own image ratings and seemly operate as a different company in the public's eye, even if they're really just part of your company.
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